PowerLoyalty: Merchant

Innovate Your Loyalty, Simplify Your Operations

Designed for merchants who demand both simplicity and data‑driven results, PowerLoyalty replaces cards and apps with a single face‑scan. You’ll solve enrollment bottlenecks, unlock rich customer profiles, and launch targeted campaigns - all from one intuitive app.

Market Analysis

Rather than taking our word for it, let the data speak for itself:

90% of loyalty programs fail within their first year
71% dislike complicated procedures for redeeming rewards
54% of loyalty memberships are inactive
78% retract their loyalty more quickly than three years ago
39% feel let down by the information from the brand about their program.

Harvard Business Review: Why Loyalty Programs Fail

Harvard Business Review finds that two of the biggest reasons loyalty programs
collapse are:

1. Misunderstand Customer Behavior: Too many programs lack the insights needed to target and personalize offers, so they end up incentivizing the wrong actions.

2. Suffer from Low Engagement: With little differentiation and constant distraction from competing apps, customers rarely interact beyond basic discounts.

Worse still, some large chains can’t even personalize at all: one global restaurant loyalty program discovered that only one‑quarter of its millions of members had shared contact information, making targeted campaigns impossible.

- Harvard Business Review

How PowerLoyalty Tackles These Problems

Complete Customer Roster & Deep Biometric Profiles

On the very first face scan, we capture a secure, opt‑in profile: no forms, no cards, no missing emails. Your dashboard shows every customer’s name, visit dates, spend amounts and current loyalty status in one unified view.

Trend & Spend Analysis for True Behavioral Targeting

Instantly spot your best‑selling items and underperformers, then filter by day, week, location or segment. Those real spend and visit patterns power personalized rewards and communications that drive the behaviors you care about most.

Plug‑and‑Play Installation

Get up and running in minutes with our lightweight SDK or built‑in hardware options, no heavy IT project required. You’ll be enrolling customers and collecting data before you know it.

Effortless, Face‑First Engagement & Outreach

From check‑in to redemption, every interaction is a single scan. Send tailored notifications, like new menu launches, special events and deliver exclusive perks directly to your face‑opt‑in customer base, no additional email capture needed. That simplicity keeps customers active and coming back.

Real‑Time Analytics & Insights You’ll Love

Monitor four core metrics: Member Growth, Points Activity, Redemption Rate and Engagement Score on one interactive dashboard. Automated alerts flag shifts in key indicators so you can respond immediately and optimize on the fly.

Partners

We’ve teamed up with R‑Keeper, a leading global hospitality platform, to roll out our face‑first loyalty and analytics solution across Romania’s HoReCa sector. By integrating PowerLoyalty directly into R‑Keeper’s ecosystem, we’re enabling restaurants, cafés and hotels to unlock real‑time customer insights and deliver seamless, biometric‑driven experiences. R‑Keeper’s openness to innovation made this collaboration a natural fit-together.

As we continue to grow, we’re eager to form new partnerships across industries and around the world, helping more businesses simplify loyalty, boost engagement and drive revenue.

Beyond Loyalty: The Full SecureID Experience

PowerLoyalty works seamlessly on its own, but our biometric technology truly shines within the broader SecureID ecosystem. At its core is SecureID, our facial‑recognition engine that makes your face your digital identity key, around which a growing suite of applications revolves: PowerAccess for frictionless check‑ins, PowerPay for secure, face‑based payments, and beyond.